Novita Diamonds Plans To Enter The Malaysian Lab Diamond Market

August 03 22:12 2022
Novita Diamonds Plans To Enter The Malaysian Lab Diamond Market

NOVITA DIAMONDS is pleased to announce the launch of its showroom to enter the lab grown diamond Malaysian market by the end of September. Malaysia has always been the ideal location for NOVITA DIAMONDS’ ambition of dominating the Asian market due to the ideal and unique combination of factors found nowhere else in the world. 

NOVITA DIAMONDS is the global leader in bringing lab diamonds to customers everywhere with unmatched value and choice. NOVITA DIAMONDS, by choosing to offer lab diamonds in Malaysia exclusively, connected with a growing segment of young consumers who are not willing to compromise on sustainability and ethicality in their purchasing choices. Most mined diamonds, commonly known as ‘Blood Diamonds’, originate from conflict regions like Congo and Sierra Leone. Their mining has been proven to substantially harm the environment and result in the numerous deaths and untold suffering of victims, often children, through forced mining.

NOVITA DIAMONDS, led by strong technical leadership and, most importantly, an unwavering focus on customer satisfaction and fulfilment, was able to disrupt the ageing mined diamond industry by tapping into the unmet demand for a compelling alternative to mined diamonds. By providing an increasingly aware customer base with a chemically and physically identical replacement to mined diamond that is both sustainable and ethically sourced, while also being up to 75% cheaper, propelled NOVITA DIAMONDS from a small start-up to rapidly becoming Australia’s largest man-made diamond retailer.

Equipped with the invaluable start-up experience, NOVITA DIAMONDS quickly established its global presence and, as a result, became the largest diamond retailer in the world by opening its showrooms at key locations around the globe. After disrupting the UK’s prestigious and storied diamond and jewellery scene through its London, and, later, Manchester showrooms, NOVITA DIAMONDS anchored itself in the heart of Europe with its showroom in Germany. With its European presence firmly established, NOVITA DIAMONDS has now fully committed to staking a presence in the lucrative Asian market through the much-awaited launch of its Malaysian base. 

Malaysia provides NOVITA DIAMONDS with the opportunity to introduce the concept of affordable, authentic, lab-grown diamonds that do not sacrifice ethics and sustainability to diverse but perceptive clienteles. Kuala Lumpur is an undisputed financial and cultural hub in Asia. Ideally situated between Oceania and Asia, Malaysia attracts an incredible number of visitors and businesses seeking to do business in Asia. With its strong commitment to law and stability, helped along by a culture that embraces progress, and with its close neighbour, Singapore was able to transform itself from a small island nation to a powerhouse of innovation and global trade. These factors make the area the ideal choice for NOVITA DIAMONDS’ second Asian branch and the perfect springboard to the rest of the lucrative Asian market where mined diamonds traditionally have a stronghold. 

Media Contact
Company Name: Novita Diamonds
Contact Person: Paola Torres
Email: Send Email
Phone: +611800 503 082
Address:906/84 Pitt St
City: Sydney
State: NSW 2000
Country: Australia