Using the Right Referral Program Software To Boost Marketing According to

September 29 02:48 2022
Using the Right Referral Program Software To Boost Marketing According to

Keeping tenants in rentals is a crucial part of property management and can be one of the hardest parts. It’s easy to schedule a plumber when needed or inspect the apartment and have it cleaned when the tenant moves out. Finding the right tenant to move in, though, can be a lot harder. One of the ways to make finding tenants easier is to use a referral program. Let current tenants do some marketing for the business and track all referrals with the right software to make offering discounts easier. 

Why Offer Discounts for Referrals?

Referrals are a great way to market open rentals, but many people aren’t going to really think about finding tenants on behalf of their landlord. By offering discounts, it encourages current tenants to tell everyone they know about vacancies. This ends up generating many new leads for any open rentals, which can make it easier to find the right tenants. Tracking the discounts is crucial, though, and property management companies can go right here to learn more about finding software and why offering discounts is a good idea. 

How Referral Programs Work

Most tenants aren’t going to discuss where they live or encourage someone else to live there, according to It’s just not something that will come up in conversation frequently. However, if there is a referral program, tenants are encouraged to start these conversations and get other people to rent a unit, which can make it easier to find a good tenant for the unit. By offering discounts and providing incentives to bring in new tenants, the referral program will lead to more people talking about the property, which means more potential tenants interested in renting. 

Referral Programs to Enhance Marketing

Marketing is costly, but the cost can be lowered when the tenants are doing some of the work. Recent news shows Rentec Direct Announces New Referral Program for Property Management Clients. By offering a referral program with discounts, companies can use that to market the open units for them, instead of paying for ads and other traditional marketing methods. Word-of-mouth marketing has always been a powerful way to market, and referral programs take advantage of that. 

Software Used for Referral Programs

When setting up a referral program, property management companies will want to make sure they have a program like Birdeye to keep track of everything. The software can help with tracking everything, from which tenants have referred someone to who has rented a unit based on a referral and what discounts are available to the tenants. Tracking everything helps minimize mistakes and makes it easier for property management companies to see how much the referral program is helping. 

Ready to bring in more tenants and save on marketing and other tasks? A referral program might be the perfect option and can be a great way to find the right tenants for any open unit. Before announcing the referral program, though, check out the software available today to find the right one to use. This will make it easier to set up and use the program, helping it be more successful.

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